How to Do Keyword Research Properly

May 5, 2023

Welcome to Web 360 Studio's guide on how to do keyword research properly. As a leading digital marketing agency specializing in business and consumer services, we understand the importance of effective keyword research in driving organic traffic and improving search engine rankings.

Why is Keyword Research Important?

Keyword research is the foundation of any successful SEO strategy. It involves identifying the words and phrases that users type into search engines when looking for information, products, or services related to your business. By targeting the right keywords, you can optimize your website content to align with user intent, increase visibility, and attract relevant organic traffic.

1. Understand Your Target Audience

Before diving into keyword research, it's crucial to understand your target audience. Ask yourself:

  • Who are your target customers? Define your ideal customer demographics, such as age, gender, location, and interests.
  • What are their pain points and needs? Identify the problems your target audience wants to solve and the solutions they seek.
  • What are their search behaviors? Analyze how your target audience searches for information online, including the words and phrases they commonly use.

2. Brainstorm Relevant Topics and Categories

Start by brainstorming a list of topics and categories relevant to your business. Consider the products or services you offer and the industry you operate in. Think about the questions your target audience may have and the problems they are trying to solve.

3. Use Keyword Research Tools

Keyword research tools play a vital role in identifying relevant keywords and understanding their search volume, competition, and potential impact on your website's visibility. Some popular keyword research tools include:

  • Google Keyword Planner: A free tool that provides keyword ideas, search volume, and competition data based on Google search data.
  • Ahrefs: A comprehensive SEO toolset that offers keyword research functionalities along with other SEO analysis features.
  • Semrush: Another powerful SEO tool that helps uncover valuable keywords, competitor analysis, and more.

4. Analyze Competitor Keywords

Studying your competitors' keyword strategies can provide valuable insights and help you identify keyword opportunities you may have missed. Explore your competitors' websites, blogs, and content to understand the keywords they are targeting and how they are using them.

5. Refine and Prioritize Your Keywords

Once you have a list of potential keywords, it's time to refine and prioritize them. Consider the following factors:

  • Relevance: Are the keywords directly relevant to your business and target audience?
  • Search Volume: How many users are searching for these keywords?
  • Competition: How difficult is it to rank for these keywords based on the existing competition?
  • Intent: Do the keywords align with the intent of your target audience? Are they informational, navigational, or transactional in nature?

By combining keyword relevance, search volume, competition level, and user intent, you can prioritize your keywords effectively.

6. Optimize Your Website Content

With your refined keyword list, it's time to optimize your website content. Implement your selected keywords strategically in the following areas:

  • Page Titles and Headings: Incorporate keywords naturally into your page titles (including the HTML title tag) and headings (such as H1, H2, etc.).
  • URLs: Create SEO-friendly URLs that include your target keywords.
  • Meta Descriptions: Craft compelling meta descriptions that include relevant keywords and entice users to click.
  • Body Content: Write high-quality, detailed content that incorporates keywords naturally while providing value to your target audience.
  • Image Alt Text: Optimize image alt text with relevant keywords to improve accessibility and enhance SEO.

7. Monitor, Analyze, and Adapt

Keyword research is an ongoing process. Monitor the performance of your targeted keywords using analytics tools like Google Analytics. Analyze the changes in rankings, organic traffic, and conversions to measure the effectiveness of your keyword strategy. Adapt your approach based on the data and insights gathered.


By following the steps outlined in this guide, you can ensure that your keyword research process is thorough and effective. Web 360 Studio is here to help you drive organic traffic, improve search engine rankings, and optimize your online presence. Contact us today to learn more about our digital marketing solutions for business and consumer services.

Michael Todd
Great guide! 🙌 Keyword research is key in boosting organic traffic and improving rankings. 💪
Nov 11, 2023