Schifino Lee Helps Vigo Importing Grow its Alessi Foods Brand

Sep 6, 2018


Welcome to the success story of Vigo Importing and Schifino Lee in growing the Alessi Foods brand. In partnership with Web 360 Studio, we implemented innovative digital marketing strategies to enhance their online visibility, increase brand awareness, and drive targeted traffic to their website.

Understanding Vigo Importing and Alessi Foods

Vigo Importing is a renowned distributor of Italian food products, committed to offering high-quality ingredients to consumers. One of their renowned brands is Alessi Foods, which specializes in authentic Italian gourmet products. With a rich heritage and dedication to preserving traditional flavors, Alessi Foods has gained a loyal customer base.

The Challenge

Vigo Importing recognized the need to elevate the visibility of the Alessi Foods brand in the highly competitive food industry. They aimed to expand their reach, engage a larger audience, and increase online sales. To achieve these goals, they sought the expertise of Schifino Lee and Web 360 Studio.

The Approach

Schifino Lee, in collaboration with Web 360 Studio, devised a comprehensive digital marketing strategy to help Vigo Importing grow the Alessi Foods brand. The approach encompassed various key components:

1. Website Optimization

The existing Alessi Foods website was thoroughly analyzed and optimized for search engines to improve its organic rankings. Web 360 Studio conducted in-depth keyword research, enabling us to identify relevant, high-performing keywords that would attract potential customers searching for Italian gourmet products online.

2. Content Marketing

We developed a content marketing plan to create engaging, informative, and keyword-rich content that resonated with Alessi Foods' target audience. This included recipe blogs, cooking tips, and articles showcasing the brand's expertise in Italian cuisine. By sharing valuable content, we aimed to position Alessi Foods as an authoritative source in the industry.

3. Social Media Strategy

Schifino Lee crafted a comprehensive social media strategy tailored to Alessi Foods' target audience. We established a strong social media presence, regularly posting visually appealing content, sharing recipe videos, and engaging with followers. This approach helped build brand loyalty and increased social media engagement.

4. Email Marketing Campaigns

Web 360 Studio implemented targeted email marketing campaigns, leveraging Alessi Foods' customer database. By personalized emails, we showcased new product releases, exclusive offers, and relevant content to nurture customer relationships and drive repeat purchases.

5. Influencer Collaborations

We recognized the power of influencer marketing in reaching a wider audience. Schifino Lee identified reputable food influencers and collaborated with them to promote Alessi Foods' products. By leveraging their authority, we gained credibility and increased brand exposure across relevant social media channels and blogs.

6. Search Engine Advertising

Web 360 Studio created and managed targeted search engine advertising campaigns to ensure Alessi Foods appeared prominently in search engine results. This boosted brand visibility, increased website traffic, and drove potential customers to the Alessi Foods website.

The Results

The collaborative efforts of Vigo Importing, Schifino Lee, and Web 360 Studio resulted in remarkable achievements for the Alessi Foods brand:

1. Increased Online Visibility

Through comprehensive search engine optimization (SEO) strategies, Alessi Foods achieved higher organic rankings across relevant search queries. This heightened visibility attracted a larger audience, leading to increased website traffic and brand exposure.

2. Enhanced Brand Awareness

By consistently sharing valuable content and engaging with the target audience through social media campaigns, Alessi Foods saw a significant rise in brand awareness. The brand became synonymous with authentic Italian gourmet products, establishing a strong presence in the industry.

3. Growth in Sales and Revenue

Web 360 Studio's data-driven approach ensured that Alessi Foods' digital marketing efforts directly impacted sales and revenue. The increased website traffic, combined with engaging content and compelling offers, resulted in a surge in online sales and a positive ROI for Vigo Importing.


The successful partnership between Vigo Importing, Schifino Lee, and Web 360 Studio exemplifies the value of strategic digital marketing in achieving business objectives. By implementing meticulous SEO strategies, leveraging engaging content, and utilizing various digital channels, Alessi Foods emerged as a leading brand in the competitive Italian gourmet food market. Our collaborative effort serves as a testament to the power of effective digital marketing and the expertise of Web 360 Studio.